Local airline's new QR flight codes promote traditional weaves

Cebu Pacific (CEB) unveiled its latest initiative to promote Philippine tourism — the QR Flight Codes — patterned after the traditional weaves of various local communities. The QR Flight Codes, made in partnership with Department of Science and Technology-Philippine Textile Research Institute, underscores Cebu Pacific's commitment to enhancing domestic tourism while shining a light on the artistry and cultural heritage of Filipino weaving communities. "Cebu Pacific takes pride in honoring the rich tapestry of our nation's cultural heritage. Using our business as a platform for inclusive and sustainable growth, we celebrate the artistry of our local weaving communities, ensuring their timeless traditions are preserved and their stories are appreciated by every Filipino," said Candice Iyog, CEB Chief Marketing and Customer Experience Officer. The QR Flight Codes highlights five unique weaving styles from different parts of the country — the intricate and nature-inspired markings of Ilocos Norte's Binakol, the elegantly-colored stripes of Occidental Mindoro's Ramit, the bright hues and iconic plaid design of Iloilo's Hablon, the bold and colorful checkered patterns of Antique's…