How Cerelac made nutrition education fun at ‘Tambalang Big Sustansya sa Barangay’
Cerelac turned its commitment to action with “Tambalang BIG Sustansya sa Barangay,” an interactive caravan that visited four barangays in the Philippines in August and early September, bringing nutrition education closer to nearly 500 Filipino families through a morning of activities, games and conversations focused on babies' nutritional needs. As part of continuing efforts to help address nutrition gaps among Filipino children, the caravan provided parents with an opportunity to better understand the value of the Tambalang Cerelac + Homemade approach, highlighting how infant cereal and homemade food can work together to support a baby's nutritional needs during the critical first 2,000 days of life. Cerelac brought educational games, interactive activities and community question-and-answer sessions to each stop: Barangay Socorro in Cubao, Barangay Longos in Malabon City, Barangay Salawag in Dasmariñas, Cavite, and Barangay Macabalan in Cagayan de Oro City. The final leg was especially meaningful because Cagayan de Oro was also the site of Cerelac's clinical study on complementary feeding among infants, making it a fitting culmination of the caravan's mission to equip parents with science-based nutrition knowledge. Opening each event, Nestlé brand manager for baby food Sophia Samoy welcomed attendees and reinforced Cerelac's commitment to supporting Filipino families through nutrition and parent education. “For 160 years, we have remained committed to the belief that every child deserves the right nutrition to help them grow and thrive. Part of this...
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