Chick Cosmetics – the Glossier of Africa

October 31, 2018 /MarketersMedia/ —

Beauty and women are inseparable – to look beautiful, all dolled-up and presentable are important for women; it gives them a confidence boost. Over the years, beauty trends have come and go but with the beauty basics under the belt, one can never go wrong. Chick Cosmetics is a beauty brand that focuses on the basics of beauty targeted at young women. Based in Johannesburg, South Africa, Chick Cosmetics brings quality makeup and body care products that are cruelty-free and vegan.

Chick Cosmetics began as an Instagram makeup blog reselling international makeup products. But, they were not authorized and were forced to cease the business. Frustrated and then motivated by the demand from the past customers, co-founders of Chick Cosmetics, Nomfundo Njibe and Stephen Cole detected a gap in the beauty industry and decided to fill it in. Much research was done to find out what will make the millennial generation tick – manufacturers were consulted on product and packaging. And, Chick Cosmetics as a beauty brand was born on 1st June 2018 – a brand that wants young beauty enthusiasts to relate.

Although started just a few months ago, Chick Cosmetics have acquired a prolific image - Instagram followers currently stand at 40,000, predominantly females aged 16 to 24. Their Nightwind Eye-shadow Palette sold out in just two weeks and most of their first collection that was launched 4 months ago is almost sold out. Within a week, Chick Cosmetics’ summer product, the Unicorn Shimmer Scrub got sold out before restocking – the YouTube promotion video garnered over a million views. Over 200 Instagram and YouTube beauty influencers and makeup enthusiasts have reviewed Chick Cosmetics’ products which have been compared to cult status beauty brands like Lime Crime and Milk Makeup. This testifies to Chick Cosmetics’ superior quality of makeup and skincare products. Chick Cosmetics acquired the moniker ‘Glossier of Africa’.

Immensely influenced by K-beauty,– most of their products are manufactured in South Korea.

Chick Cosmetics’ founders, Nomfundo Njibe and Stephen Cole are not originally from the beauty industry. Yet, with their dedication and meticulous work on product and packaging, they have created Chick Cosmetics as a beauty brand in touch with sustainability and beauty products that are cruelty-free and toxin-free that they will keep innovating.

For more information, visit
Website
https://chickcosmetics.com/

Social media sites
Instagram - @chick.cosmetics_
Twitter - @chickcosmetics
Facebook – Chick Cosmetics South Africa

Contact Info:
Name: Nomfundo Njibe
Email: Send Email
Organization: Chick Cosmetics

Source URL: https://marketersmedia.com/chick-cosmetics-the-glossier-of-africa/436977

For more information, please visit https://chickcosmetics.com/

Source: MarketersMedia

Release ID: 436977